Asso Imprese MENA: Bridge of Collaboration and Innovation between Italy and the MENA Region.
Promotion and Cooperation
Asso Imprese MENA 's mission focuses on promoting cooperation and commercial, cultural and technological exchange between Italy and the countries of the MENA (Middle East and North Africa) region. The association aims to be a point of reference for Italian companies wishing to expand their activities in this strategic area and for companies in the MENA region wishing to enter the Italian market.
The main objectives of Asso Imprese MENA include:
1. Facilitate business interchange: Promote mutual business opportunities between Italy and MENA countries, with a focus on key sectors such as energy, industry, infrastructure, technology and services.
2. Support the internationalization of Italian companies: Offer support to Italian SMEs to enter and consolidate in MENA markets, through networking activities, legal and tax advice, and facilitation of contacts with local partners.
3. Promoting technological cooperation and innovation: Stimulating the interchange of know-how and advanced technologies, strengthening the competitiveness of Italian companies and MENA partners in innovative sectors.
4. Training and cultural exchange: Organize events, training courses and cultural exchange programs to foster mutual understanding, improve skills and encourage the creation of strategic alliances.
5. Strengthening the Italian presence in the region: Supporting the visibility and prestige of Italian companies in MENA markets by promoting "Made in Italy" in various sectors, from design to agribusiness, fashion to engineering.
Asso Imprese MENA, therefore, acts as a bridge between two crucial geographical areas, fostering a flow of capital, skills, technologies and culture for mutual growth.
Facilitate entry into local markets: Provide strategic and operational support for Italian companies to explore and enter markets in the MENA region, and vice versa.
Facilitate entry into local markets: Provide strategic and operational support for Italian companies to explore and enter markets in the MENA region, and vice versa.
RAMEZ NOUAIMEH CEO & FOUNDER
Driving Italian Business Success in the MENA Region
RAMEZ NOUAIMEH – FOUNDER OF ASSOIMPRESE MENA
Ramez Nouaimeh is a visionary entrepreneur with deep Lebanese roots and a strong legacy in the infrastructure sector. Coming from the renowned Tajj Group, a family of successful entrepreneurs, he has built a reputation for bridging Italian businesses with thriving markets in the Middle East and North Africa (MENA).
Since 1998, Ramez has played a pivotal role in facilitating Italian companies’ entry into MENA markets, fostering strategic partnerships that drive international expansion.
With an extensive network spanning Beirut, Dubai, Saudi Arabia, and beyond, he has helped numerous businesses navigate new territories, unlock growth potential, and establish a strong presence in some of the world’s most dynamic economies. As the Founder of Asso Imprese MENA, Ramez continues to serve as a key connector between Italy and the MENA region, offering expert consultancy to help companies overcome cultural, regulatory, and business challenges.
With Ramez and his expert team at Assoimprese MENA, businesses gain market access and secure a strategic, results-driven approach to international expansion.
