BEAUTY & WELLNESS

Between gyms, beauty centers and spas, a €14 billion business has developed in Italy. The turnover of the fitness / wellness sector is this large. Around 120 thousand people work in the wellness industry for 40 thousand dedicated companies. The entrepreneurial sector is characterized by the massive presence of micro and small businesses, for the most part individual businesses with a high female presence. Small and agile, the companies of the sector, which – to remain on the market – must be able to watch carefully the continuous news and new proposals, often come from the United.