The production of goods and services, which are promoted in a process of exchange, no longer works with a lack of interest in environmental impact. A path already defined and which benefits from over €20 billion allocated by the European Union to projects for energy efficiency, sustainable transport and renewables. These are resources allocated for the seven-year period that – started in 2014 – closes in 2020. According to EU indications, the resources in the field also serve to stimulate private investments, in addition to co-financing of public administrations. Basically, the green turning point is the challenge of the present and of the immediate future.